Wednesday, May 15, 2013

Search Engine Optimization and Business Goals ? Hot Article Depot

Setting up your website so that it ranks well in the search engines is popularly referred to as search engine optimization. It?s a different form of marketing than traditional marketing but there is one similarity regarding the competition. You are competing, sometimes fiercely, for the most important space in your business categories. What is that space worth? How much that space is worth can depend on your market, your market share, the actual number of searches for that term every month, as well as the click through rates for your keywords.

Dinosaur Marketing and Search Engine Marketing

For someone who has very little knowledge of search engine marketing, they may not be aware of the ROI, the ability to measure each and every interaction with a potential customer, and the lower customer acquisition costs involved. Furthermore, they may not have a true grasp of the significant difference between a potential customer in the traditional marketing space versus one in the search engine marketing space.

Interruption marketing is how we describe traditional forms of marketing. You sit down and watch a television show and a commercial comes on. You didn?t actively turn to this commercial. In fact, in most cases, you are focused on the return of your program of choice. You might be amused by the commercial, but you could easily be annoyed. Traditional marketing is like throwing out a big net into the ocean. You may catch a lot of fish, but you might not catch any. And you only have 30 seconds to do it in the case of tv ad buys. And when the opportunity arises to make a purchase in their product category, those advertisers are hoping that their interruption ad resonates and causes you to select their product out of the many that are available.

When someone logs onto their computer and goes to google and enters a search term on your product or service, they are a very different potential customer when you compare them to the person who was watching tv. These potential clients may even have their credit in hand at their computer or smartphone and are all set to make a purchase. Regardless, they are a much better prospect for you and your business. When they enter your site, through your keyword search term, you can track their behaviour and determine what they viewed on your page, how long they spent there, whether or not they took the action you asked them to take on that page.

Proper Keyword Research is Vital

Effective keyword research is the most vital part of search engine optimization. You could end up doing tons of work and not really achieving anything meaningful if you have chosen poorly. You may be showing up number one for ?fitness freaks who eat french food? but if this search term is never actually searched, then what is the point. Doing the proper keyword research takes time, patience, and understanding of where you want to focus your efforts. It also takes a keen eye to step back and have a birds-eye perspective of your overall strategy and how to implement and execute that strategy.

Where should you emphasize your focus on your keywords? Tackling the most competitive terms could yield long term results, but without the experience to refer to, you may be flying in the dark for a very long time. In other words, you won?t really have any data to give you feedback on whether your efforts are paying off or not.

Be sure to add some less competitive terms to your search campaign if you are new to this. That way, you can get some feedback and data that will give you the confidence you need to move forward and the insight to make changes when adjustments are needed. That is the risk you take when you have not managed hundreds of campaigns or seen movement, both positive and negative, on thousands of keywords. Gaining the proper perspective to evaluate what is working and what needs changing can be costly if you have not run a large volume search marketing campaigns in the past.

Naturally, this is one of the factors that leads business owners to seek out marketing agencies to manage their campaigns.

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Source: http://hotarticledepot.com/search-engine-optimization-and-business-goals-2/

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Man Dribbling Soccer Ball from Seattle to Brazil Killed on Freeway

Source: http://www.thehollywoodgossip.com/2013/05/man-dribbling-soccer-ball-from-seattle-to-brazil-killed-on-freew/

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2 injured in W.Va. gas plant explosion

POCA, W.Va. (AP) -- Two workers were injured Monday when highly flammable gas used in welding exploded at a West Virginia industrial site, officials said.

Fire crews were sent at about 3:20 p.m. to Airgas, a distributor of specialty gases in Poca, outside of Charleston. Putnam County emergency management director Frank Chapman said the explosion involved about 50 tanks of acetylene that were at Airgas waiting to be refilled. What caused the tanks to explode wasn't known.

Chad Jones, a firefighter with the Bancroft Volunteer Fire Department, said four cylinders continued to burn Monday evening and that crews were letting them "burn out." They were dousing other tanks with water to keep them from exploding, said Jones, whose station was one of several to respond to the scene.

The tanks were being stored in a bay behind the facility. Jones said after the first tank exploded, "it was like a chain reaction," with fireballs shooting 100 to 150 feet in the air. A nearby business was evacuated, and windows were shattered in the back of the Airgas plant, Jones said.

Doug Barker, chief financial officer at nearby Clark Truck Parts, told The Associated Press over the phone that "we felt our building shake like it's never come close to shaking before from a storm or anything. It was enough to make us run."

Barker said he and another company official bolted from their offices, and he ran to the road and saw dark smoke in the air. Soon afterward, they heard several smaller explosions and saw fire, he said. Barker also saw three or four ambulances speed by and heard a lot of sirens.

Clark Truck Parts is about half-mile from Airgas, Barker said. He said there are some homes between the two industrial sites.

Dave Castro, manager of the TransWood trucking company about a quarter-mile from Airgas, said he also felt his building shake.

"It felt like a truck ran into the building," he said.

He said he drove toward Airgas to check on his wife, who works at another company nearby, and could see the back of the plant on fire. He said the burning area was about the size of a house, and every 15 seconds or so a black ball of smoke would rise from a tank or drum "and explode like a firework."

Acetylene is used in welding canisters. Airgas calls itself the largest U.S. supplier of industrial, medical and special gases. The company also lists on its website propane, often used in backyard grills; hydrogen, helium; and nitrous oxide, or the "laughing gas" used during some dental procedures.

Company spokesman Doug Sherman said the explosions occurred in a concrete-enclosed storage area located outside of the main plant. He said the injuries were not life-threatening, and the fire had been extinguished.

Jones said the company was sending a hazmat crew from Kentucky.

"It's a hazardous job they do every day," Jones said. "Something went wrong today."

A U.S. Occupational Safety and Health Administration crew was at the scene.

Chapman said the explosion involved residue of the gas left in the tanks. He said the blast would have been much worse if the tanks were filled. He said both workers suffered second and third-degree burns.

Chapman said the cause of the explosion was being investigated and that the blasts and fire were the first problem he knows to be reported at Airgas.

The injured workers were taken to Cabell Huntington Hospital for treatment. A hospital official did not know their conditions.

Airgas Inc. is based in Radnor, Pa., and has more than 15,000 employees at 1,110 locations including retail stores, gas fill plants and distribution centers, according to Hoover's database on companies. It is the largest distributor of packaged gases in the US, with a 25 percent market share and with sales of nearly $5 billion in fiscal 2012.

Source: http://news.yahoo.com/2-hurt-explosions-fire-w-001243069.html

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Tuesday, May 14, 2013

Palestinians Unite Behind Gaza Strip 'Arab Idol' Star (Voice Of America)

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Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/305516625?client_source=feed&format=rss

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Scientists uncover fundamental property of astatine -- rarest naturally occurring element on Earth

May 14, 2013 ? An international team of scientists, including a University of York researcher, has carried out ground-breaking experiments to investigate the atomic structure of astatine (atomic number 85), the rarest naturally occurring element on Earth.

Astatine (At) is of significant interest as its decay properties make it an ideal short-range radiation source for targeted alpha therapy in cancer treatment.

The results of the project, which was conceived by Professor Andrei Andreyev, an Anniversary Professor in the Department of Physics at the University of York, and Dr Valentine Fedosseev, from CERN, the European laboratory for nuclear physics research in Geneva, are reported in Nature Communications.

Through experiments conducted at the radioactive isotope facility ISOLDE at CERN, scientists have accessed, for the first time, the ionization potential of the astatine atom. This represents the essential quantity defining chemical and physical properties of this exclusively radioactive element.

The successful measurement fills a long-standing gap in Mendeleev's periodic table, since astatine was the last element present in nature for which this fundamental property was unknown.

As binding energy of the outermost valence electron, the atomic ionization energy is highly relevant for the chemical reactivity of an element and, indirectly, the stability of its chemical bonds in compounds.

Professor Andreyev, who moved to York from the University of the West of Scotland last year, said: "Astatine is of particular interest because its isotopes are interesting candidates for the creation of radiopharmaceuticals for cancer treatment by targeted alpha therapy.

"The experimental value for astatine serves also for benchmarking the theories used to predict the atomic and chemical properties of super-heavy elements, in particular the recently discovered element 117, which is a homologue of astatine."

Astatine was discovered by D. Corson and co-workers in 1940 by bombarding a bismuth target with alpha particles. The most stable isotope of this element has a half-life time of only 8.1 hours. In 1964, McLaughlin studied a 70 ng sample of artificially produced radioactive isotopes of astatine and was first to observe two spectral lines in the UV region. Apart from this, no other data on astatine's atomic spectrum was known before the study launched at CERN?s ISOLDE.

At ISOLDE, short-lived isotopes created in nuclear reactions induced by a high energy proton beam release from target material and can immediately interact with laser beams inside the hot cavity of laser ion source.

Once the wavelengths of lasers are tuned in resonance with selected atomic transitions the atoms are step-wise excited and ionized due to absorption of several photons with total energy exceeding the ionization threshold. This so-called Resonance Ionization Laser Ion Source (RILIS), in combination with electromagnetic separator, supplies pure isotopic beams of different elements for many experiments performed at ISOLDE.

Among these, is a study of short-lived nuclides by in-source resonance ionization spectroscopy using a highly sensitive (below 1 isotope per second) detection of nuclear decay. Physicists from KU Leuven, Belgium developed the setup for this study. The first laser-ionized ions of astatine were observed and identified by its characteristic alpha-decay in these experiments. Also the ionization threshold of astatine was found by scanning the wavelength of ionizing UV laser.

A second phase of the study of the atomic spectrum of astatine took place at the ISAC radioactive isotope facility of the Canadian national laboratory for particle and nuclear physics TRIUMF in Vancouver, where new optical transitions in the infrared region of spectrum were found. With the newly found transitions a highly efficient three-step ionization scheme of astatine was defined and used at ISOLDE RILIS for further study of astatine spectrum.

The researchers probed the interesting region around the ionization threshold and found a series of highly excited resonances -- known as Rydberg states. From this spectrum the first ionization potential of astatine was extracted with high accuracy.

Dr Fedosseev, the RILIS team leader working at CERN, said: "The in-source laser spectroscopy today is a most sensitive method to study atomic properties of exotic short-lived isotopes. For artificially produced elements, like super-heavy ones, this could be a real way to probe their spectra. The success in the study of astatine spectrum added confidence to such projects started recently at GANIL, France and at JINR, Russia."

Professor Andreyev, who joined York as one of 16 Chairs established to mark the University's 50th Anniversary in 2013, added: "This development allows several new phenomena to be investigated, such as the size (radii) of astatine nuclei, along with a very exotic type of nuclear fission. Our collaboration has recently initiated a series of experiments to reach these goals."

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_science/~3/30tRy5lo6kc/130514112735.htm

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