goo Research started yet another new survey series, according to this report from japan.internet.com, this time looking at shopping site use by mobile phone users.
Demographics
Between the 8th and 10th of August 2011 1,098 members of the goo Research monitor group completed a private mobile-based (including smartphone) survey. 58.3% of the sample were female, 3.8% in their teens, 27.8% in their twenties, 35.8% in their thirties, 23.5% in their forties, and 9.1% aged fifty or older.
I?ve never done any mobile shopping, for all the three reasons listed, and I could probably fill out the ?other? answer with a number of additional reasons.
Demographics
Read more on: goo research,shoppingQ1: How often do you shop from your mobile phone or smartphone? (Sample size=1,098)
Frequently 11.7% Sometimes 26.8% Once or twice 25.5% Visited shopping sites, but not bought (to SQ) 18.9% Never even visited (to SQ) 17.0% Q1SQ: What is the main reason why you haven?t bought from, visited mobile shopping sites? (Sample size=395)
More convenient from PC 75.9% Incurs data packet charges 10.6% Nothing I want to buy 8.9% Other 4.6% Other reasons included worries about security and personal information management, and about payment and delivery issues.
On the other hand, for those who had shopped, they were asked how they discovered the mobile shopping sites they use. The main reason that 86.9% of the 703 people with shopping experience mentioned was that the site was the mobile version of a PC-based site they use.
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/FxvmsxNrepA/
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