Thursday, June 16, 2011

Do You Own A Small Business? Consider Using Facebook Advertising ...

I have met so many small business owners lately who still don?t get Facebook. They don?t care about the day-to-day mundane happenings of someone?s life. Facebook is so much more then that. Today Facebook is really a gathering place where people can socialize and interact in ways never before possible. People are gaming, chatting, showing off photos, conducting business and market research and so much more.

In the past people spent most of their time on the Internet moving form site to site. Now many people spend most of their time inside Facebook, since so much of what they want can be found there. The upshot for businesses; 600 million users is an organized market that cannot be ignored. If you are in business you must take a close look at Facebook it can be an effective way to advertise business to consumers or business-to-business.

The chance to target your market with pinpoint precision is key to a successful marketing campaign. Facebook offers unparalleled targeting opportunities. For example let?s you say you own a retail store that sells the world?s largest greeting cards, over Valentine?s Day you can run an ad on Facebook that targets only users that list ?engaged? as their relationship status. How else can you target an ad to millions of people who are engaged to be married?

What if you own a manufacturing company and have struggled to get your products into a targeted company, despite the best efforts of your sales force. For whatever reason you can?t get access but you know there are many employees in that target company who would love to have the chance to use your products. Facebook has a targeting tool that lets you target employees of a particular company and reach out directly to them. There are 600 million Facebook users but the only ones that will see you ad are those that work at the companies you target.

The best part of Facebook advertising is that you are not charged when people see your ad but only when they click through to your website and view your offer. Online advertising is changing rapidly. Millions of people now spend more time on Facebook then watching television. Learning how to master this new tool is an important part of succeeding in business in the modern age.

Bruce Holmes is an Internet Marketer. Learn the Power of Facebook Advertising with My Lead System Pro. Learn the In?s and Out?s of Facebook advertising with My Lead System Pro.

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Source: http://www.nerix.net/do-you-own-a-small-business-consider-using-facebook-advertising

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